Alex began his career at 15, working at his local karting track. From there he progressed to the TKM series before making the jump to Formula First in 1998, winning 3 of his first 5 races. Getting sponsorship from Carphone Warehouse for the following season, Alex won the championship and progressed up through Formula Ford and Formula Renault.
Unfortunately, this is where the money ran out and, after a brief hiatus, Alex returned to racing in the Club100 championship. He joined Magna Karta in 2006 before moving into the premier championship with the likes of Wolfie and Ministry of Speed.
He was soon back into car racing and, in 2008, started racing Radicals. Finishing second in the British championship in his first year, he followed this up with a win in the European Masters championship the following year. This led to a move up to the European Le Mans series in 2011. Racing in the LMP2 class, he went on to pick up numerous wins and other good results across Europe. He was a reserve driver at the Le Mans 24 Hour in 2014 before being given an opportunity to race in the prestigious event in 2015.
Despite his international success, Alex continues to make occasional appearances in the Club100 championship and often stands in for various teams in the premier endurance series.
Outside of his racing commitments, Alex also runs the E-Tyres franchise and owns a chain of off-licences.